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Clarity

Helena Ballard -Social Media/Influencer Leader at #1 beauty brand, proven social growth!

Los Angeles

Currently social media manager and head of influencer marketing at NYX Professional Makeup (L'Oreal) - one of the top beauty brands and L'Oreal's #1 brand. Lead anything talent related - celebrity and entertainment collaborations (ex. Netflix collab), social commerce (Instagram live shop, Amazon live shopping, etc) and analytics/social listening/reporting

$6.67/min

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Social Media Marketing Social Commerce Social Marketing Influencer Marketing Social Media Strategy Social Selling Social Media Development Instagram Seeding Celebrity Outreach

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Social Media Hacks and Brand Growth

I lead strategy for social media campaigns and brand growth at one of the top brands (#1 brand at L'Oreal, #1 beauty brand for influencer), and can recommend strategy on content creation, influencer collaborations, social media platform growth, TikTok, Instagram, and more, including social selling and social commerce (Instagram Live Shopping, Amazon Live), and strategy that are proven to bring brands into +% sales growth.

Conversion is key!

Hacking Social Selling and Social Commerce - Fast Rising New Method of Shopping!

Hi! I'm the lead of influencer marketing at what is now the #1 influencer beauty brand amongst competitors. How did I get us here? Strategy and platform knowledge that came only from experience -learning and testing. I have hosted countless Instagram live shopping, Amazon live shop, and Triller live events to maximize conversion on social platforms. If you're interested in going viral (on Instagram, TikTok, and more), book some time!

HOW TO MAXIMIZE INFLUENCER INVESTMENT & GET SOCIAL GROWTH AND SALES

Hi! I'm the lead of influencer marketing at what is now the #1 influencer beauty brand, amongst competitors. How did I get us here? Strategy, hundreds of campaigns and test-and-learns - which I can provide you a sparknotes guide-to (instead of having to test and try on your own!) This includes, how to influencers price themselves, how do we find the best talent to work with, and how do you set KPI and benchmarks to judge success. I look forward to meeting you!

Want to Make Money as an Influencer/Content Creator? I Am One!

I am both an influencer/social media affiliate (generating 20K/month income from personal channels) and the lead of influencer marketing at the #1 influencer beauty brand. I can teach you how to make money from Youtube, Instagram, TikTok, and brand sponsors, and how to grow your social channels as an influencer/affiliate.

How to Hack Influencer Marketing From Lead at #1 Influencer Beauty Brand

Hi! I lead and own influencer marketing at NYX Professional Makeup at L'Oreal (#1 CPD brand at L'Oreal). Brought us from #10 in rankings amongst competitors to now #1. Experienced with social commerce partnering with talent (Instagram live shopping, Amazon live shop, etc), live events, paid content, celebrity collaborations, PR box/seeding, earned strategy, and more. I'll share my professional advice and hacks on how to make the most of your investments in influencer marketing - including how to find the right talent, what platforms to use, how to optimize and what results to look for/KPI you should be setting.

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Member since March 2021