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Clarity

Hannah Martin

Essentialist. Founder of The Harvest Firm, LLC. Addicted to helping businesses grow online through carefully planned and prioritized digital strategies.

Dedicated to helping businesses strategize and execute ROI-focused internet marketing plans and utilize their resources appropriately to achieve the biggest impact on their bottom line. Advisor to agencies and consultants on what is working in the SEO world today.

$2.00/min

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Digital Marketing Search Engine Marketing Search Engine Optimization Digital Marketing Strategy Search Engine Optimization (SEO) Local Search E-commerce SEO Small Business Online Marketing Local Search Optimization local seo

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eCommerce SEO

Technical expertise in optimizing Magento, Shopify, and Woocommerce eCommerce installations. I can help you get more out of your store or teach your agency staff technical eCommerce optimizaton.

SEO and Agency Processes

I can coach you or your agency employees on your individual SEO site audit processes, marketing agency workflows, project management issues, and customer fulfillment processes.

Social Media Marketing

I can advise you on your company's best social media marketing options, and which social media marketing strategies are right for you.

Many companies and businesses want to get into social media marketing because it's the "trendy" thing to do. Very few are doing it in a way that will impact their bottom line.

I can advise you on whether you should be focusing on social media at all, to what degree, which strategies make the most sense (or not) for your business, how to prioritize each social network depending on your available resources, and how to go about getting started with each one to reach people that will actually impact your business instead of just improving ego-metrics.

Local SEO

Proven record of increasing local SEO client rankings. Expert in local SEO processes.

Zapier Consultant | Expert in Automating Business Processes

We can explore how you can use Zapier to automate your business, no matter which tools you currently use.

Stop wasting time and repeating tasks, get your business processes optimized and automated using the power of Zapier automation.

We'll discuss what your current digital workflows are, what tools are best to implement to help automate them, and how to actually automate those tasks using Zapier.

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Hannah Martin answered

What elements do we need for an information-rich country field guide that is optimal for Google?

I think your site structure here will be essential in whether this project is successful or not.

Without knowing all of the details/just odd the top of my head, I would recommend breaking down your guides into location silos, something like site.com/country/field-guide-item where each field guide item is the topic you're discussing, such as "best restaurants in XYZ country" or "top water activities in XYZ country," making sure that each field guide item is based on keyword research for the topic at hand.

From there, you need to make sure you have optimized:
-Titles
-Meta descriptions
-H tags (as you've already mentioned)
-Images
-Breadcrumbs with schema markup
-Internal linking within the country field guide silo

I would not combine multiple areas as this will confuse google about what each page is about, so follow your gut there. If there is only enough to do in an area to write 500 words, then so be it!

I hope that helps as its based on not knowing your site and structure plan. However this should be able to get you started in the right direction. :)

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Member since March 2017