Haje is an experienced journalist, producer, product manager and company founder who has been advising companies on communications, developing a "corporate voice" and content / content marketing strategies for the best part of a decade.
If you are trying to get press coverage for your own startup (as opposed to using a press agency), it can be hard to know what to focus on or what journalists care about.
I'm an experienced content consultant, and I've written for a number of tech publications, including TechCrunch, Wired, T3, Gizmodo, Make Magazine and others.
I've written on the topic of how you can put together a killer press pack on Medium - see https://medium.com/@Haje/7c7e89c63abf . That post will put you in the right direction, but I'm here on Clarity to help offer advice on specific questions or to help give in-depth feedback.
NOTE - I'd be delighted to help you polish your press pack into a shining beacon of perfection, but I cannot subsequently write about the product / launch in any of the publications I write for, as that would be a conflict of interest.