Development Director with a double skill: Science (R&D) and Marketing Technical-Sales
Core expertise: France, the French market, the French consumers, key stakeholders, dynamics in France
+15 years of experience
+15 years experienced professional, French and based in France. I can provide detailed information about this area and the business specificities
As R&D Scientist and New Product Developer, I have a breadth of knowledge of food and drink formulations: ingredients, processes, packaging and finished products. I was responsible for leading innovation pipelines and launching profitable new technologies (BtoB) and products (BtoC, FMCG).
As Strategic Sales and Marketing Manager, I understand business models and value chains (BtoB): key players’ positioning, segmentations, competition intensity, industries’ trends…
I lead consumers researches (BtoC) to capture innovations opportunities: end consumers insights, ethnography and social science, panels, sensory analysis, consumers’ trends….
I am in charge of developing new businesses, growing strategic sales, defining then executing global marketing plans, building digital plans and assisting on Mergers & Acquisitions.