An entrepreneurial, creative, and strategic commercial specialist with a proven track record of leading large teams that deliver industry-leading commercial results for some of the world’s biggest rights holders and agencies including Mclaren, UEFA, International Tennis Federation, Suzuki, Federation Francaise du Cyclisme and Wasserman.
Culturally astute, globally focussed with over 25 years experience specialising in delivering results against any challenge or objective, in an unparralleled career covering the sports and entertainment space. Has built motivated, thriving teams and high-performing cultures from scratch, highlighted in the successes collectively achieved together across varied positions.
Highlights include contributing to the successful securing of US$500m to New Meadowlands by Metlife, Principle Partner rights to Wembley Stadium secured for 6 years, meeting ambitious avenue targets for UEFA EURO2020 and EURO2024 contributing €100m+, the successful creation of a leading European Winter Olympic and Action Sports business for Wasserman, working as Executive Director on the film "Few Words" featuring Candide Thovex, produced by Quiksilver and delivered the largest ever sanctioned tennis event in Seville 2004 for the Davis Cup Final by BNP Paribas.
My core competencies include leadership, deal execution, team management, people development, planning, strategy, stakeholder relationships, sponsorship, and business development. Collaboration lies at the heart of my approach and I believe empowerment to all team members leads to the greatest chance of mutual success. Facilitating this success is something I focus on and take great care in planning, analyzing, and executing strategies to achieve maximum output and productivity. I have lived and worked in multiple locations across the world and currently live in Switzerland.
