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Clarity

Jeff A. Roberts

Leading and reinventing Digital User Experiences in the United States and beyond. Expert in the field of website usability, UX, eCommerce, Digital Design & Marketing. Enjoys throwing pixie dust on both small & multi-national websites. Obsessed with driving aggressive site growth, conversion and revenue. With a strong eye for website creative and how it drives business, loves to communicate Digital UX strategy in "layman's terms" to gain group consensus. It's fun.

$5.00/min

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Social Media Social Media Marketing Email Marketing User Experience User Interface Design Web Analytics Online Advertising Google Analytics Information Architecture Usability

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Website Usability

Let's throw some pixie dust on your Web Strategy. Most of my clients love to hear about how to improve their existing website, or get advice on a strategy they are considering. Usability Assessments, Improvement and Strategy - Identifying key roadblocks. What's going right - and what's going wrong?!

Highlights from a 17-year track record include assessing & streamlining digital web strategies for:
CNN & CNN International, Turner Broadcasting / Time Warner, CareerBuilder.com Global / AOL / MSN, Leo Burnett Worldwide, NBC Universal / Comcast, 360i / Martha Stewart / JCPenney / Saks Fifth Avenue & more.

Specialties: Oversee Web channel effectiveness, usability & design • UX / Wireframes / Information Architecture • Website assessments & recommendations • Web Analytics & clickstream analysis • Marketing Strategies including Social Media • Website Traffic & User Acquisition Strategy • CRM • Media Buying • Email marketing • Web Design • TV to Web and vice versa.

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Reviews 10

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Reviews

It is with great pleasure that I recommend Jeff Roberts. Jeff and I worked together at CNN where he was instrumental in project success. Jeff has a great skill at breaking down large, complex scenarios into well flowing web pages. He is also very skilled in communicating the logic behind the pages to all levels of the organization. He is dedicated to success and highly dependable. I welcome to the opportunity to work with Jeff again.

Camilla Fagan, MBA, PMP, CSM Source: LinkedIn

Jeff is an expert at web usability and creating pages that are designed to generate conversions. I worked with Jeff on several projects. He is smart, detail-oriented and a pleasure to work with.

Scott Mason Source: LinkedIn

Jeff is a stellar person to work with. Between his confidence, determination, and unmatched skill, he is a vital asset to any team.

I have worked with Jeff on several projects and have never been let down by his hard work.

Rick Proctor Source: LinkedIn

In my opinion, usability is the x-factor in online marketing and web site success, and will quickly come to center stage as large companies seek the most powerful way to improve ROI on their web sites. Jeff is a cut above in understanding both the qualitative and quantitative sides of usability optimization and his results speak volumes to that end. I would highly recommend Jeff to any of my clients, given his expertise and fantastic attitude.

Evan LaPointe Source: LinkedIn

Jeff is a great resource for creative direction and web usability. A few projects we worked on together dramatically increased our website's conversion rates and reduced our acquisition costs.

William (Bill) Borzage Source: LinkedIn

I thoroughly enjoyed working with Jeff, and he brought great talents to CareerBuilder that we had been missing. He was definitely instrumental in our success.

Shane Pike Source: LinkedIn

Jeff has extensive experience at user experience and site usability having worked extensively at companies such as CareerBuilder, Web.com, and he also assisted us in reworking the user experience of SearchIgnite as well as helped improve conversions for many of our 360i clients. I have known Jeff since 1998 when he was a client of 360i's at KnowX. He is extremely smart, talented, and an overall great guy to work with. I recruited Jeff to 360i and can't say enough great things about him.

David Nicol Williams Source: LinkedIn

I worked with Jeff on a long-term consulting engagement, during which he helped build a new online marketing infrastructure that included a user-centric site design, implementation of an enterprise-level web analytics program and design of an end-to-end online conversion tracking and reporting tool. Not only did his work at both a strategic and tactical level have a direct, measurable impact on our cost per acquisition, but he was truly a pleasure to work with. His energy and enthusiasm are infectious -- I look forward to working with him again!

Mary Frances Jones Source: LinkedIn

Jeff has an innate ability to create web designs with the most important factors in place -- conversions and usability. He knows what works, and he knows how to get there. Jeff is definitely a "right-brain" thinker; he possesses strong creative talents backed by years of technical web-savvy. I look forward to working with Jeff on many future projects.

Jason B. Bell Source: LinkedIn

I subscribe to the belief KIS (Keep it Simple). Jeff's skill set has complimented this belief with his ability to take a complex website like SearchIgnite and make it simple for a user to understand and accomplish a desired action. Jeff is also pleasure to work with. He strives to understand your needs and add his recommendations to make the final product better than what you may have envisioned.

Jennifer Medeiros Source: LinkedIn

Member since June 2014