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Product Marketing

(2)
Created 12 years ago in Product & Design / Other

I have led product marketing activities for enterprise telephony systems and software, DVDs for special education teachers and now for books created by my publishing firm. Most recently, I successfully created this product (book) to meet the needs of specific audiences I knew I could address through my existing and growing professional networks. Then I created the strategic marketing plan, the product marketing strategy and tactics leading into the launch at Stanford University; I secured 22 endorsements from 4 key communities before going to press and also successfully pre-sold almost 400 copies before printing the first run. Now, I'm doing the same for my first children's book. Product marketing is what I do!

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