Business-to-consumer direct response copywriter. Experience selling info-products, software, weight loss services, and local businesses. I credit my successful campaigns to the use of the principles of "meta-copy", which I discovered. Meta-copy isn't about improvement or optimization of conversions. It's the difference between success and failure. It's the difference between moderate success and breakthrough success. Contact me to make your sales letters, ad campaigns, landing pages, and emails effective with the principles of meta-copy.