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Scaling a Channel & Partnerships Program

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Created 9 years ago in Sales & Marketing / Sales & Lead Generation

I grew PandaDoc's affiliate, channel, reseller & strategic partner program to acquire over 1,000 paying companies via partnership efforts. I built Drift's global partner programs from zero to Adobe Partner of the Year and hundreds of channel partners globally. I was mentored by Pete Caputa the founder of HubSpot's partner program & godfather of the modern channel movement. Also mentored by Bobby Nap who created the SalesForce App Exchange and SalesForce's Enterprise channel. If you want real advice by an ex-CEO who has himself built a channel program from nothing to scale, I can give no-bullshit advice on how to do it and what to avoid. I also host PartnerUp The Partnerships Podcast.

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