It All Starts With You.
In any market, the brand, the entrepreneur, and the business with preeminent positioning will always be the highest in demand. That means you command the highest price, you choose from the best clients and you work exclusively on your terms that you set and the best part is, little resistance. When you’re charging premium prices, you are charging 2X, 3X, or even 5X more than your competitors.
You'll ask yourself, but Frank, wouldn't that mean less clients or customers? No. When you go buy a Porsche, A Bentley, Rolls Royce, a Rolex, an Audemar Piguett. What do you feel? Pride? Confidence? Satisfaction? Your clients will feel the same level of pride for paying the high price and by working with you. That is the power of brand appeal.
What you’ll find is by working with fewer clients, you’ll naturally experience more time and energy for other pleasures you enjoy outside of business.
Take a Ferrari for example, to buy a new one there's a two year waiting list, people gladly wait to receive their executive sports car. Why? Because they know what their receiving is unlike anything on the market. Hence why they wait two years and will gladly pay 200k+.
I'm not cheap by any means however, If you believe you may benefit from a call with me, book a call today.
