eCommerce Conversion Rate Optimization (CRO) Strategist. Founder and Strategist at eCommerce CRO agency Conversions Guaranteed, and host of The Conversions Podcast.
Through my eCommerce Conversion Rate Optimization (CRO) agency Conversions Guaranteed, I've helped eCommerce online stores increase their sales and revenue significantly by using our strategic optimization process.
I disagree. The best way to do it is just to get started doing testing, or hire a competent CRO firm to do it for you.
Your customers are not the same as your competitor's customers, or the customers of some case studies you've seen. Your results might vary (greatly).
The best case studies and tests which result in the greatest gain in the lifetime value of the customer are based on principles which improve the customer experience and allow you to connect and communicate with. Tactics might work in the short term, but over the longer term a strategic approach is best.
It really depends on what you need. The new BigCommerce templates are pretty modern looking and professional, and you should able to customize them to your needs.
One big downside of Shopify is the limited customizability of the checkout process. There is limited customizability of the CSS, and it is not possible to insert any javascript past the initial checkout page (excluding the final confirmation page; it's possible to put javascript there).
This makes it impossible to put any tracking scripts on such a critical part of the conversion funnel. More importantly, this part of the funnel cannot be split tested.
I worked with Francis on a conversion optimization consult for my website and I couldn't be more happy with his work. He was professional, thorough, and took the time to explain the "why" of everything he was suggesting.
He provided heat maps, expert analysis and gave fresh ideas about how I might want to make changes to my site. My conversions incrementally increased after I implemented Francis' suggestions which was the exact goal of my working with Francis.
If you're looking for expert-quality conversion optimization help, Francis and his team are the ones to go to.
Francis and I are working on the ongoing improvement of my content site. We are experimenting with ways to increase clicks to links. Some of these are outbound links, some internal and some to monetisation strategies. So far we have improved engagement and I have high hopes of improving results still further.
Francis has deep insight into the conversion optimization process and is very methodical on his testing. He not only shares with you the impressive results, but also helps implement them in a "done for you" solution.
Francis worked with us to increase the conversions on our ecommerce store by over 50% (and revenues by over 60%). He took a methodical, data-driven approach that gave us a lot of confidence in the process. Clear metrics were defined and carefully tracked. Attention to detail was superb. We were very impressed with the entire process and very happy with the results.
It was Francis who gave me my first real insight into the digital marketing landscape. He's given me great advice and helped linked me up with the right people. He's a true entrepreneur who's given up a luxury career path to champion a game-changing business idea.
