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Expertise
MenuI Will Give Advice on Roadmapping, Customer Engagment, Communication Strategies
Created 2 years ago in Sales & Marketing / Growth Strategy
Data-driven marketing professional with an MBA and 14+ years of experience developing and executing high-impact digital marketing strategy and communications. A dynamic people leader valued for an entrepreneurial mindset and agile approach to produce results that drive growth, create memorable brand experiences, and nurture customer loyalty.
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FM Reid
WORK EXPERIENCE Product Marketing Manager Wells Fargo Influenced project prioritization and manage project scope in order to launch features on time and help meet functionality requirements for Zelle 12 million active users Partnered with business and system stakeholders to clarify business requirements, identify issues and impacts, articulate options and recommend solutions throughout the frontend UI and validation Team with product operations, servicing and development partners to resolve production incidents and release innovative UI/UX features, enhancing customer experience Defined and prioritize detailed business requirements covering customer experience, regulatory and policy compliance, risk management, metrics, supporting 33 billion dollars in transactions Supported the bank’s commitment to protect the integrity and confidentiality of systems and data, all towards upholding our promise to customers and their families Product Marketing Manager PayPal Crafted compelling messaging and service tools that drove interaction with domain updates and initiatives, with targeted briefs to support engineer experience goals, keeping them informed, engaged and empowered Deciphered metrics/developer feedback into compelling creative graphic assets, providing visuals of the platform process. Execute and nurture programs/workflows for quality and marketing integration Spearhead engineer research/focus groups to understand needs and ideate creative pitches, Tech Talks, developer experience tactics, and knowledge databases to keep engineer successfully “in-flow” Strategized enterprise level engagement while implementing a new development platform and developer environment that enable 5,000 internal engineers to code, build, test and release quality products
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