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How to Build the Ultimate "Outbound Prospecting Engine"
Created 5 years ago in Sales & Marketing / Sales & Lead Generation

How do you build a HIGHLY effective outbound engine (at scale) - that feels personalized? 🤔
Probably one of the hardest things you'll ever have to do as a marketer!
Luckily... You can steal some time with the BEST of the BEST in the "outbound game"
Hello - I'm Fernando Nikolić and I am responsible for building out https://www.xeneta.com/ outbound engine 🚀
I will break down all 30 touch points of my outbound campaign & how I've managed to personalize every... single... touchpoint - to the tune of 2,000 ICP fit leads per month.
I was even interviewed about my strategy on the leading B2B Demand Generation podcast: https://open.spotify.com/episode/5Q56yY18RRtpMEIJeV97LC
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Fernando Nikolic
Vancouver, British Columbia
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Leading ABM consultant for early-stage B2B startups. I help my clients deliver value to their ICP’s through account-based strategies, making sales and marketing work better together.
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