Founder Wooshii, Founder Snowbombing, Mentor at Mentorcamp.
Ask me about video, marketplaces and general startup pain points
It depends
When we started Wooshii we did very little to build supply. It was all about demand.
Our theory was "Build enough demand and finding supply is way easier." It meant we didn't have to engage our community in other, (most likely distracting ways)
You can always deal with demand in an unscalable way early on. FInd some trusted suppliers to pick up the majority of the demand.
It worked out for us as we are service led. The last thing we wanted was a massive video community and no work for them
Another way to have done that might have been to create a sort of Single Player equivalent. Choose the side that has the most pain and help ease it with some other tool.
Of course with product or inventory type marketplaces supply may be the way forward - building an inventory of scarce collectables ( as eBay did) then allows you to start itching your product to the demand side
Number of posts
http://thenextweb.com/entrepreneur/2013/12/08/8-strategic-hacks-building-marketplace-liquidity/
http://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/
http://karlinvc.com/blog/how-to-build-a-defensible-two-sided-marketplace/
I'll be calling Fergus again. Wonderful resource.
Fergus is the antidote for all the stressed out hyperactive, annoying, loud A-type overpromising people that ruin a happy and succesful life and career for us all. Always balanced, happy, honest and constructive, Fergus is one of the nicest people I have ever collaborated with. Not only one of the nicest but also extremely efficient and productive. He does this by giving clear expectations and his can-do mentality.
It is an honor and a pleasure to work with Fergus, always.
Fergus was an integral part of the team at New East Manchester (NEM)and was instrumental in the development of the enterprise strategy. Fergus secured the inital sponsorship funding to develop the annual EnterPrize Awards which grew year on year. Fergus must have worked on a 1:1 basis with over 100 companies whilst working at NEM, supporting them to either start a new company or providing potential high growth businesses with intensive support. Great to work with, friendly and incredibly knowledgeable. (Rather easy on the eye too)
Fergus is a true creative, a very inspiring person to be around, filled with great ideas which are business actionable. Its a pleasure when ever I get a chance to work with him on a project.
Fergus always makes you think creatively to find the right solution at the time you need it most.
In my time working with Fergus on multiple occasions - once with him as a mentor - I found Fergus to demonstrate a great aptitude in media, marketing and video crowdsourcing.
He has an excellent understanding of agency and startup dynamics and is forthcoming with sharing knowledge and wisdom gleamed from his considerable experience in the space.
Fergus has the most excellent attitude of making time for those he works with in partnerships or in mentorship.
Watch his current business Wooshii closely as they change he face of professional crowdsourced video.
Fergus is one of the most energetic and intelligent entrepreneurs I have met, and has a solid strategy for making Wooshii a big part of the video space.
Working with Fergus and the team at Wooshii is always a great experience.
Fergus helped me progress from print to digital and gave me my first ever brief.
After 12 years, we're still strong friends. This proves that Fergus is a great leader, with strong ideas and drive to make them a reality!
Fergus is passionate about what he does, and committed to making it work. He is of the new breed of networker and producer that can work from anywhere and any time zone, and can multi-task efficiently and to deadline with a capacity that never ceases to amaze me. His professional ethics come from a solid grounding in film and TV and a desire to make a clients project happen.
Fergus is organised, efficient, extremely competent, and has an excellent rapport with people of all ages. His communication skills, both written and verbal, are outstanding. He has led workshops for us where he easily bridges the gap between design, technical and client, making the creative and development process work seamlessly.
I've enjoyed working with Fergus, and wouldn't hesitate to recommend his services (and therefore those of Wooshii) to friends, partners, and clients in the future.
I appreciate this guy and the attention he gives to his clients and projects that concern others. He is interested in creating a quality, functional website, and listens to input from all. In so doing, he has created a unique and needed service to creative freelancers around the world! Thanks for your hard work Fergus.
