As an e-commerce expert, Ethan specializes in Amazon Marketplace management and has worked with hundreds of sellers (3rd party & 1st party) to help accelerate their sales growth and brand discoverability on Amazon. As both a consultant and practitioner, he equips professional sellers and brands with a Marketplace strategy focused on building a foundation that aims to ensure long-term vitality on Amazon through - new product launches, ongoing optimization, and channel growth.
Specialties:
Amazon Marketplace Day-to-Day Management (Seller Central, Vendor Central, Vendor Express)
Amazon PPC Advertising (Sponsored Products, AMS, Product Display Ads, Headline Search Ads)
Amazon Product/Seller Review Generation
FBA Recommendations
FBA Profitability by SKU
Parent-Child Variations
New Product Launches
Brand Discoverability
Private Label Brands
Amazon International Marketplaces (CA, UK, DE)
Vendor Relationships
Brand Gating
Brand Registry
Keyword/Search Term Optimizations
Keyword Research
Amazon SEO
Content Creation & Optimizations
Detail Page CRO
Seller/Product Reviews
Improving Organic Rankings
Organic Rank Tracking
Amazon Promotions & Coupons
Amazon Lightning Deals
Brand Page Creation
Enhanced Brand Content
A+ Page Creation & Optimization
Google PPC (Shopping and Paid Search)
Google AdWords
Google Analytics
Data Feed Management & Optimization
Facebook Advertising
