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Clarity

Erik Moe

Washington, DC

My advisory practice helps social impact projects, nonprofits, artists and culture-makers in three main areas:

• Content strategy
• Saving money through more effective online teams, and
• Design and communications support for events and campaigns

Before launching my advisory practice in 2013, I directed a large and diverse national team of New Media experts at one of the largest social justice and political advocacy nonprofits in the U.S.

Previously, as a blogger and critic I covered the documentary film and television industry. As a web designer, I helped arts organizations, small businesses, and political campaigns develop strategies to deepen online engagement and increase donations and sales.

$1.00/min

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Web development Online Marketing Strategy User Experience Content Strategy Online Branding Training Non-profits Operational Efficiency Grassroots Fundraising Online Advocacy

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Content Strategy Fundamentals for Social Impact Projects, Nonprofits, & Artists

Content Strategy is "planning for the creation, delivery, and governance of useful, usable content*". Understanding the fundamentals of content strategy gives you a framework for (re)launching a website within the tight constraints many nonprofits, social impact projects, and artists face. Critically, Content Strategy also takes in to account your long-term resources and helps you plan the most effective website that your organization's staff will be able to maintain over time.

As the former national digital director at one of the largest socially and politically engaged nonprofits in the U.S. I am passionate about streamlining online communications and digital practices for social, environmental, and cultural projects. I look forward to help you with your project.

More Efficient Online Outreach for Social Impact, Nonprofit, and Cultural Work

Over the past decade I have developed web, social, and email strategies for national advocacy campaigns and small local arts and culture campaigns. I can help you cut through complex concerns to focus your efforts on your ultimate goal whether it is increased participation, more donations, or a legislative/political victory.

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Reviews 5

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Reviews

Erik is a talented, mission-aligned digital strategist whose experience and mentorship has been invaluable to helping me take a lean and strategic approach to improving our digital and social footprint. He's well versed on all the digital trends and finds smart ways to help organizations with limited resources stay on the cutting edge.

Adrienne Schweer Source: LinkedIn

In writing this recommendation for Erik, I was asked to choose the top three attributes that best describe him. Those choices were "Creative", "On time" and "Great Results".

As the owner of a virtual design agency, I don't have the luxury of seeing my team as they are working on the projects that are assigned to them. One of the most difficult things to find is "creative" people who deliver "great results" and are "on time" with their work.

Erik, on the other hand, embraces all three of these attributes and more. He is an very talented designer that has delivered great results on every project that he has worked on for me and is usually ahead of schedule in his delivery.

In case you're wondering, he's worked on over two dozen high level projects.

He's good at what he does. Period.

Greg Marcel Source: LinkedIn

Erik is a true talent. He is not only a pleasure to work with as a person but the work he does is top notch. He was truly the star of the internet team. When I need graphic work Erik is the first person I turn to knowing that his designs will be original and amazing. I can't recommend him enough.

Brett Schenker Source: LinkedIn

We hired Erik through a posting at 37 Signals' job board. He was the first response we received, and by far the best in terms of his quality of his portfolio and the clients he had worked with. The initial arrangement was as a contractor working remotely, but his work was such that we hired him as a full time employee within a few weeks.

Erik's work with us was always excellent. His designs were always standards-compliant, gracefully degradable, and he was able to transform the needs of the campaign into beautiful designs that captured what we were looking for. It also bears noting that the campaign environment required rapid design prototyping and even more rapid implementation, as well as a facility with highly varied design requirements and venues. Erik met these challenges and was a pleasure to work with.

I cannot recommend him highly enough.

Tim Cullen Source: LinkedIn

Probably the highest praise I could give Erik was that I considered him the MVP of our internet team. It was through him that all things ran, and when I was asked to cut staff, I put my name on the block before his.

As I write this, I am almost inclined to say I would never hire Erik, only because I want him available in whatever campaign/organization I decide to work with next. But I'll relent, and conclude by saying that Erik would be a great addition to any organization looking to add a graphics/creative/design specialist to their team.

Tim Tagaris Source: LinkedIn

Member since January 2014