How Do I Choose a Startup Idea?

Created 6 years ago

It's like the Uber for toothbrushes...
It's the next AirBnB for cats...
It's the Google for nerds (oh wait, sorry @DuckDuckGo)

How do I know my startup ideas are any good?

There's a long-standing myth that ideas on their own aren't valuable ("it's all about the execution")

Some are even bold enough to say that great execution on a bad idea will still lead to success!

Well let's step back and define an idea....a good idea:

A startup idea is a thought or suggestion to a possible course of action.

So it all starts with the idea.

The mistake however, is in thinking it all ends with the idea, or that the idea is one-dimensional (ie, I have an idea about starting up a mobile ice-cream delivery service)

Have you thought about who your customers are? (who wants ice-cream delivery in the first place?)

How about your startup market? (where am I going to deliver the ice-cream?

What about startup expenses? (how will I deliver the ice-cream, will I use a motor vehicle, go door-to-door, visit offices, do I need to hire delivery people?...)

The key is to explore your startup idea THOUGHTFULLY so that once you take action, it's in the right direction!

If you'd like help choosing a startup idea, I'm happy to help!

Cheers,
Erika