I help artists and designers make successful transitions from freelance, to hiring a first employee, to building a profitable firm.
Design firms often struggle in new business development. I help designers and artists from freelance to firm learn how to position themselves for successful marketing.
RISD grad (‘91), worked as a freelance illustrator, a graphic designer, a fine press printer, and an advertising studio manager, before founding Newfangled.com in 1995. I’m well acquainted with the challenges of running a design business.
Design schools rarely prepare artists for business. Designers, artists, illustrators, web developers, and photographers spend years cultivating their craft yet often fail to make the transition from freelance to profitable firm. I help them build successful practices.
Talking with someone that has grown a business that is ongoing and successful enables one to glean information and tools to help within areas in your own business that need another perspective from outside your immediate staff. Eric had an idea for a tool to help determine the potential of a new employment hire.
Eric is one of the most insightful, patient, and generous people I have ever known. Ever since I first met him in 2003, he has consistently shared his knowledge with me and encouraged me to grow without any reservation. I have been honored to work under his leadership and call him my friend.
Eric is a natural leader; quickly perceiving the strengths and weaknesses of his employees and empowering them to succeed. As a result, Newfangled has thrived as a stable yet flexible business for 15 years despite the known hazards of the industry. His influence will continue to benefit Newfangled for years to come.
As a consultant, Eric's expertise is and will continue to be a fantastic investment on the part of any of his clients, as few people are able to perceive technological and business trends and articulate their relevance and application in the way that Eric does. I would strongly encourage any agency to hear him out.
Eric has a gift of explaining complex web trends in terms that anybody can understand. His blog can truly keep you "web smart." His easygoing nature emanates through his company, making it a joy to work for or with.
Eric's biggest strengths are providing direction for his company, consulting, and caring for his employees. Eric knows how to run a business and is humble enough to seek help when he needs it. He is quite skilled at helping other businesses plan their web strategy and walking with them through the process.