Want to Figure Out the Best Way to Commercialize a Diagnostics Product?

Swati K, PhD

San Francisco, CA
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A visionary, customer-centric, strategic marketer with a focus on developing integrated global upstream and downstream marketing tactics for on-market products and NPIs, driving revenue, operating targets, and marketing KPIs. 10+ years of digital content, integrated global marketing and product development experience in RUO, FDA, CE, and HIPAA regulated industries. Experience working with and educating various customer types (Radiologists, Pulmonologists, Urologists, Oncologists, Nurse Navigators, Payors, Large IDNs, Hospital systems, VA, Patients, & Researchers). Experience developing customer-specific budget impact models to showcase the impact of implementing various diagnostic tests with and without AI-based radiology apps to improve patient outcomes compared to standard of care. Scientist with a strong technical background to communicate with R&D; robust understanding of applications, customer workflows, data analytics, and a deep understanding of market dynamics and trends. Skilled at translating complex technical knowledge for C-Suite leadership, Sales, Marketing, and Customers. Few slots reserved for free advice to non-profits. Will consider equity for advice from promising start-ups.