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Expertise
MenuWant to Figure Out the Best Way to Commercialize a Diagnostics Product?
Created 5 months ago in Business / Strategy
Understand how to navigate the complex healthcare system in the United States and commercialize products for cancer care or any other disease state. Reach out for a consult!
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Swati K, PhD
San Francisco, CA
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A visionary, customer-centric, strategic marketer with a focus on developing integrated global upstream and downstream marketing tactics for on-market products and NPIs, driving revenue, operating targets, and marketing KPIs. 10+ years of digital content, integrated global marketing and product development experience in RUO, FDA, CE, and HIPAA regulated industries. Experience working with and educating various customer types (Radiologists, Pulmonologists, Urologists, Oncologists, Nurse Navigators, Payors, Large IDNs, Hospital systems, VA, Patients, & Researchers). Experience developing customer-specific budget impact models to showcase the impact of implementing various diagnostic tests with and without AI-based radiology apps to improve patient outcomes compared to standard of care. Scientist with a strong technical background to communicate with R&D; robust understanding of applications, customer workflows, data analytics, and a deep understanding of market dynamics and trends. Skilled at translating complex technical knowledge for C-Suite leadership, Sales, Marketing, and Customers. Few slots reserved for free advice to non-profits. Will consider equity for advice from promising start-ups.
Reviews (1)
Swati is has been very helpful in validating our idea and has given some insightful points for us to take away. She brings wealth of knowledge around sequencing technologies and building market strategies. Would definitely recommend reaching out to her before you launch your idea.
Source: Clarity Pavan Keerthi May 27, 2016the startups.com platform
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