20 yrs in digital and management. High level strategy and management consulting, especially through change and around digital. Ecommerce operations, strategy, and logistics pro. Happy to talk it through, hear your pains and see how I can help.
Your e-commerce, digital marketing, and online branding strategies can be more fruitful.
Just establishing an online channel? Seeking smart strategies for growth? Need an expert to noodle about initiatives? New website, replatforming or just trying to keep it fresh?
Whether you need brand life to improve awareness, strategic advice for moving the business forward, or an audit of your current site and initiatives, start with a phone call and we'll figure out together how I can help!
E-Commerce operations require an understanding that is different from every other business area. If IT and Marketing had a baby, ecommerce would be it! To staff these digital efforts, your internal assets need to be assessed. Roles can be defined based on the talent you have in-house, and out-sourcing to fill gaps can then be targeted and frugal.
Get in touch to get an analysis of your plans - whether you're bringing website management in-house for the first time, just launching, or growing and debating how to staff your efforts. I'll help you build a strong team to get you there!
In these technical times, brands can't be seen as faceless corporations, logos or even goofy mascots. Your customers feel as if they can interact on a PERSONAL level with brands.
The opportunity is enormous! If you can successfully personify your brand and maintain a consistent voice across all channels, your customers will respond. Their emotional buy-in will fuel awareness and loyalty, all feeding into growth for your bottom line.
Let me help you create a brand persona for this brave new world and watch him or her make friends with your customers!
When you invite customers into your website, do you know what they want? Do they?? Can you help them find the content they're looking for?
1. We will clearly define your goal (email signup, purchasing, registering, conversion, etc.) and
2. Evaluate your website...
- is it easy to use?
- does it work at all times to move targets toward that goal?
- will your prospects or customers feel catered to?
- will they have a positive experience?
With some (usually small) adjustments, your website can become the power-house business growth tool it could be. User Experience is everything! Usability ensures a positive experience, breeding loyalty and satisfaction, and ultimately resulting in improvements to your numbers!
Let's optimize your site for conversion and get you those results!
You will only appeal to consultants if you will be putting them in front of enough (and the appropriately targeted) prospects. Build your database of prospects organically or through purchase, build some buzz, and grow your database. Those busy professionals don't have time to help you do that - they need to talk into an existing pool.