With extensive experience in the evolving digital media space, Elspeth "Ellie" Rountree is an expert strategist and advisor, focusing on current key topics such as Social Television, Internet Culture, and Transmedia. Along with consulting for top brands and companies such as Google+, BBC America, Travel Channel, Open Air Publishing, and Warby Parker, Rountree is also well known technology presenter and reporter for television networks including BBC, NBC, and FOX.
Listed as one of the “25 Need-To-Know Bloggers” by Mediaite.com and a “2009 Silicon Alley Insider 100”, Rountree hosted her own show in conjunction with Conde Nast and was featured as Lucky Magazine’s guest video blogger for July 2010. She has been cited in the Wall Street Journal and the Huffington Post regarding internet culture. She was also a co-creator, writer, senior producer and host of both highly successful Know Your Meme and Rocketboom Tech series.
As its first full time employee, Rountree helped establish Rocketboom as a leading daily feature news and internet culture program that broadcasts online with over 40,000 daily viewers. Rocketboom has been profiled by the NYTimes, Rolling Stone, Forbes, Wired, Business 2.0, Ad Age, PBS, and many other media outlets.
Along with Rocketboom’s success, Know Your Meme was chosen by TIME magazine as one of the 50 Best Websites of 2009 and has also been featured in Newsweek, Wired, NPR, Entertainment Weekly, MSNBC, PBS, The Wall Street Journal, Huffington Post, The New York Times, Mashable, TechCrunch among others and is widely regarded as the leading source for internet culture information.
Rountree has also spoken at many conferences including Web 2.0, Social Media Week Brazil, and Case Camp in Toronto. She is an active member of the International Academy of the Digital Arts and Sciences, a National Advisory Board Member of the Ithaca College Park School of Communications, and is a judge for the Webby Awards. Rountree lives and works in New York City.
Specialties: Consulting, Content Creation and Strategy, Producing, Writing, Researching, Social Media, Digital Marketing, Social Television Strategy, Internet Culture