Experience in software product development and design. Formerly founder of SaaS startup in the ecommerce and regulatory space. Known for ranting about product-market fit and every possible start risk.
Figuring out how to track and calculate ROI as well as make longer term marketing plans while still being in scrappy mode.
Every startup gets sued. Be prepared and know which corners to look at.
Read more here: http://www.slideshare.net/ecachette/journey-to-product-market-fit-16953581
Fierce, brilliant, cuts the bullshit, puts it all out there. Blown away by depth and breadth of knowledge she showed. It's going to take me a while to digest all the advice she gave me. She's in a class of her own.
