I've worked in marketing for over 15 years, starting in ad agency and making all the way up to running big global campaigns. My key areas of expertise are consumer-centric strategies, brand storytelling and experiential platforms.
15 years of experience in global corporations, developing long-term brand plans and delivering excellent campaigns in all marketing channels, to drive consumer engagement and financial performance.
Key areas of expertise:
- marketing campaign development and delivery (locally & globally), adjusted to well-researched consumer trends, needs and occasions;
- brand storytelling in all marketing channels;
- leading comms, digital, experiential and PR & media, sustainability communication projects and influencer collaborations.