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B2B Customer Development
Created 3 years ago in Product & Design / Lean Startup

I'm a leading expert in B2B customer development. My coaching, and book, Lean B2B, have helped thousands of entrepreneurs and innovators establish successful ventures.
I can help you work out how to recruit interview participants, what questions to ask, how to learn from interviews, and how to assess your progress.
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Étienne Garbugli
Rome, Italy
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Etienne is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Solving Product, Find Your Market, The SaaS Email Marketing Playbook, and Lean B2B. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
Reviews (11)
Etienne is the best IA/UX designer I have had the pleasure to work with. I hired him to design the information architecture and wireframes of a complex ecommerce website that required a major overhaul. Etienne's work was beyond phenomenal. I was very impressed by his business savviness and brillant thinking behind the design solutions he recommended. My whole team and partners were unanimous in praising Etienne's work and talents. It is also a wonderful pleasure to work with Etienne as a person. His friendliness and generosity of spirit make the work seem like a breeze. I look forward to the next opportunity I will collaborate with him again.
Source: LinkedIn Jacqueline Ng Dec 11, 2012Très professionnel dans son approche. Rigoureux dans sa méthodologie et soucieux de son respect.
Source: LinkedIn Philippe alengry Dec 11, 2012Etienne Garbugli est une personne méthodique. Sa connaissance des tendances Web, son écoute et sa compréhension de nos besoins ont fait de lui un allié important dans les projets de l'Ordre. Étienne a été responsable de la réalisation de notre première application iPhone. Il a dirigé la réflexion et l'analyse au cours de la refonte du Portail de l’Ordre ainsi que les tests d'utilisabilité par la suite. /
Etienne Garbugli is a methodical individual. His knowledge of Web trends, as well as his attentiveness and understanding of our needs have made him a valuable ally in the Order’s projects. Étienne headed our first iPhone application, and was also responsible for the reflection and analysis during the overhaul of the Order portal and of its subsequent usability testing.
Source: LinkedIn Bruno Dupuis Dec 11, 2012I worked with Etienne on multiple projects. Each time, he was able to quickly grasp the in's and out's of the project to deliver a comprehensive user experience which my developers were able to use right away to begin their work. I plan on continuing to work with Etienne and Kotsego whenever a project of mine requires their skillset.
Source: LinkedIn Simon Papineau Dec 11, 2012Étienne is a highly talented designer / analyst. It was obvious from the time that we met that conceptualizing and structuring complex interactive systems was second nature to him. His strengths are to easily understand the project scope and ramifications and to be able to develop them quickly and independently. I look forward to the next opportunity to be on a team with him.
Source: LinkedIn Eric Girouard Dec 11, 2012Étienne is a great mind, a person with a vision and the ability to achieve great results and truly make a difference. Étienne is one the persons in the web industry I admire and respect the most.
Source: LinkedIn Guillaume Demers Dec 11, 2012I worked with Etienne on a huge project where he was acting as an interaction designer.
Etienne is a creative person and a very hard worker. He is results oriented and very good when it comes to set priorities on important business elements. I would work again with Etienne anytime.
Étienne is very creative web specialist. His firm was a great help in improving a web application interface we built. I will use his firm expertise again when the opportunity comes.
Source: LinkedIn ⁞Martin Turcotte Dec 11, 2012Étienne is a very good Info-Architect. Doesn't matter the type of web site he works on, he creates very good info-architectures and interfaces.
He works fast, he has good knowledge in IT and he is aware of the last web trends.
It is very pleasant to work with Étienne. I recommend Étienne without hesitation.
Etienne has shown to be dedicated, skilled and a great team player. To say he had an amazing understanding for the business would be an understatement. I hope our careers cross paths again in the future, as I would love to work with him again.
Source: LinkedIn Alexis da Silva-Mathieu Dec 11, 2012the startups.com platform
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