Professional business coach and trainer. Electic corporate career taking in finance, business development and marketing. Part of the start-up team for Discovery Channel Europe. Passionate about people and business development going hand in hand.
With over twenty year’s cross-sector experience in the provision of consultancy, coaching and training, Edwina continues to harness her passionate belief in personal and business development working with individuals and organisations to facilitate their growth and development.
As a business psychologist and coach, current projects include working with managers in media and digital transformation organisations to develop their leadership and team-building skills. Another recent key area of work has the facilitation of change in the NHS. This involved consulting with and providing training for personnel across all departments and levels; from doctors to clerical secretaries, staff are having to manage swathing systems upgrades along with role adjustments.
Benefits: managers gain interpersonal skills and confidence
managers learn how to motivate team members
teams work together more productively
Edwina specialises in strategic development and implementation, marketing, customer service and communication skills. She has developed and delivered a wide range of training and mentoring programmes working with Chambers of Commerce, Enterprise Agencies and Universities.
Edwina has a Masters in Occupational and Business Psychology and holds a Professional Certificate in Business Counselling from Durham University Business School, subsequently becoming a tutor on the course. She is SFEDI (Small Firms Enterprise Development Initiative) accredited.
Benefits: New business start-ups
Clarity of direction and strategy
Sounding board and voice of reason
The short answer is yes! And the key to success is to add value - give the customer something extra that makes you distinctive. For example, when my car is due for its MOT, the garage picks her up and brings her back cleaned inside and out for no extra cost.
The fact that companies are already servicing the market is encouraging. However, don't stint on your research - is it a mature market about to decline or a robust one able to sustain more supply? Is it an embryonic market, ripe for new entrants? It's quite possibly somewhere in the middle. Whatever, talk to customers (potential or those of existing suppliers) and find out what their needs are and especially the ones that are not being met.