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Clarity

Terence Eden

London, UK

I've worked for some of the largest mobile companies in the world - like Vodafone - and helped the tiniest start-up teams refine their tech strategy.
I've produced technology strategy documents for national and local governments in the UK, as well as museums, charities, and retailers.
Passionate about open source, open data, and making change.

$5.00/min

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14 Reviews

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Linux QR Codes mobile html5 Mobile Marketing PHP Mobile Technology Mobile Devices Mobile Internet QR

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Mobile Strategy

UK based strategist.
I've worked for the biggest names in mobile - and some of the smallest too.
If you're ready to take your first steps in mobile - or you've got a problem you just can't solve - I can give calm, clear, and practical advice.

Answers 2
Reviews 14

Answers

Terence Eden answered

What are some key considerations to generate QR codes that are compatible with stores' POS systems? Is this relatively complicated for an MVP?

I've deployed QR systems around the world, and created MVPs for retail systems.
Most POS systems are set to scan traditional 1D barcodes. It is likely that whatever solution you come up with, the POS will need to be upgraded.
A QR code can hold up to around 4,000 ASCII characters (it's a bit more complicated than that) - so the code can contain a database ID, URL, contact information - anything you like really.
The complicated bit is what you actually do with the data once scanned. Is it for a loyalty card? Payment? Stock keeping?

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QR Codes

Retail Industry

Terence Eden answered

What are the best way was to sell B2B products on mobile?

Know your customer. If you're selling to business people who *rely* on their BlackBerry - that's where you need to target your sales.
What are you doing to understand your potential customers' needs?

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B2B Marketing

B2B Marketing Strategy

Mobile Marketing

Reviews

Terence is one of those rare cross-discipline people. He knows the technical side of things, and this leads to a much better understanding of what's going on. On top of this he's very eloquent, and can talk the marketing speak, which means that he can communcate this understanding. These two sides make him a knowlegable person that can communate the knowledge. He can bridge that gap from technical to sales - he can ask the right questions to them, and he can also appreciate what's reasonable to ask of them.

As a technical person, working with Terence on a project meant that it was always reasonable expectations and there was no confusion in communication. This always resulted in a successful outcome in a quick time.

In short, Terence is great to work with, and if you're reading this because you're thinking about hiring him, then I have to tell you that it would be a mistake not to do so.

Rik Rose Source: LinkedIn

Terence is both knowledgeable and capable, he is well suited to working in an environment where exposure to, and expertise in innovative new technologies is required.

David Copeland Source: LinkedIn

I worked closely with Terence for a couple of years where I found him very knowledgeable and diligent. His tireless research helped our team on many occasions and his legacy remains in the excellent hardware he sourced for us. In the contact we still have with him through the business, he remains as helpful as ever.

Mark Langham Source: LinkedIn

I worked with Terence on a number of initiatives to measure and improve the quality of our services. He brought expertise, good humour and innovative thinking to our initiative. He is a unique character that will bring a new dimension to any team.

Philip Cowhig Source: LinkedIn

I had the pleasure of working with Terence for 6 months whilst he was at InMobi, the bigger pleasure was watching him grow during that time.

He was a key asset in our office, from a character perspective and also keeping us all informed from a Developer perspective. He was brilliant at pro actively running training sessions on how to Blog amongst others. He is an excellent team player with brilliant technical knowledge and a real pleasure to work with.

I wouldn't hesitate in recommending Terence to any future employer.

Laura

Laura Chuck Source: LinkedIn

Terence can bridge the gap between developers and business teams with his no nonsense and pragmatic understanding of both domains. He has an engaging presentation style and is always up-to-date on the latest technology, hack or quirk in the mobile industry. A valuable man to have on your side.

Rob Jonas Source: LinkedIn

Having worked along side Terence on various projects, I would recommend him simply for his attention to detail, excellent technical skills & team management. His dedication to & focus to achieving the business goal is phenominal

Steve Ruston Source: LinkedIn

Terence shows great dedication and has strong knowledge in applications. During his placement in our team was always looking to improve our delivery to customers. He's a great person to have in your team.

Stephen Myers Source: LinkedIn

I highly recommend Terence as he was always helpful and conscientious - providing innovative, accurate and timely solutions to the many challenges presented to him at Vodafone. He has a great attitude and extensive expertise which he uses to good effect. He would make great choice to lead your telecom or Internet project team.

Stephen Smith Source: LinkedIn

Terence's volunteered efforts to improve the Dabr project by directly contributing PHP code are greatly appreciated. He has also proven capable and trustworthy in managing the live server in times of crisis.

David Carrington Source: LinkedIn

I will miss working with Terence - he is bright, connected, kind and really gets it. What a wonderful person - who brings just the right approach to all he does. Looking forward to working with him for many years to come in a number of mobile roles. Terence is a very good guy!

Bob Rapp Source: LinkedIn

Member since November 2014