Ideas for Applying Practical NLP Skills to Sales Effort

As a product support manager it is paramount that my communication skills are on target. We have seen through Duane's training, immediate improvements throughout all departments. Most importantly increased orders! Thank you Duane for providing an outstanding valuable course.

A trusted advisor and friend for over 30 years, Duane effectively combines analytical skill and professionalism to cut through the fluff that clouds issues, personalities and organizations. I’ve known his advice to be thorough, candid, and accurate while his NPL knowledge and training methods are leading edge.

Duane's insights into consumer marketing changed the nature of our company. We were one of the largest market reseach companies in the USA (the Faneuil Group). He showed us how to change not only our copy depending on the audience segment we were addressing, but also our entire approach to producing statistically useful responses. I highly recommend him. G. Dennis O'Brien Ph.D.

Duane, I have finally had a chance to get a really good look at your latest book. You've pulled together a very compelling set of ideas that transcend the gap between management thinking and the reality of the salesman's daily grind. I think you've got a world wide winner. Congratulations!

Dr. Lakin's training provided a great value to my department of 14 people. All of the comments following the training were very positive and helpful.

Overall, the training was very beneficial to the sales approach for all of those involved.

I have benefited from Duane's counsel as a sales coach. He offers a high level of experience and wisdom with the psychology and development of client relationships. His NLP program is thorough. It serves as a terrific tool for client development.

Duane has been providing corporate psychologist services to my organizations for the past 15 years. I have hired Duane to interview all C-level executives I have hired while at IDEX and Whitesell Corporation. Duane provides excellent insight to the candidates and has prevented me from making the wrong choice in selecting candidates for executive positions. I highly recommend Duane for Corporate Psychologist Consulting Services.

I recommend anyone, regardless of whether you are in business for yourself or not, read this book.

What I gained as a result of reading your book, made an instant impact in clarifying the nebula of how NLP applies to business and my life. Personally, this book has been my Rosetta Stone so far. The information within it has allowed me to reverse engineer traditional concepts often taught in sales. It's also helped me to see, hear and vocalize my current communication methods in a more focused manner. Professionally, I am now understanding why I've been successful, when I won't be successful and able to make instant changes within minutes to eliminate future mistakes.

This book is a how to technical manual for controlling the sales part of your brain. Without it, it's like flying a paper plane. All you can do is throw it up in the air, over and over again, but not go very far - or really control where you want it to go. With it, that plane is now converted into a remote control aviation machine. It can now turn left, right, up, down, do flips. The plane can now refuel in mid-air, radio back a report and almost fly for an unlimited amount of hours.

Your sales thoughts, will be just that much more powerful. You see, even my writing has improved. As I told Dr. Lakin, this has profoundly influenced me. Perhaps someday, I'll actually be able to take his class. I can only imagine how much more I'll be empowered from that experience. Thank you again Dr. Lakin. Please teach us more.

Sincerely,

Ralph Prado
CreditMachines.com
McAllen, Texas

Dr Duane Lakin is an accomplished sales and persuasion trainer. He gives excellent seminars and works to adapt his content to the needs of his audience. Further, he gives tremendous value to attendees they can put to use right away. Be prepared for pleasant surprises!

I first heard Duane present at a Vistage meeting (called TEC back then) about Neural Linguistic Programming (NLP) and then hired him to train our sales staff. That was 8 years ago and we still use NLP training for all our new hires in sales as we have found it to be very effective.
Later we began to utilize Duane's services in providing us with psychological profiles, first for our top managers, then for those we had selected to be 'fast-tracked' and later as one part of our overall interview process for new hires. Duane's insights have helped us mold a very cohesive group and avoid improved our ability to assimilate new people into our organization quickly and efficiently.