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Technology Commercialization
Created 10 years ago in Product & Design / Lean Startup
Startups are creative and innovative; they often disrupt the market by commercializing new technology. Unfortunately, most new technologies die in the “Valley of Death” and never get commercialized. To cross this gap between prototypes and commercial products, we work closely with scientists, researches and engineers to find the best end customer for their platform technology. This task is not easy because we need to evaluate market attractiveness for a number of different segments before we can settle on the optimal product-market fit.
Our clients use our technology-product-market fit report to include it into the grant proposals (SBIR, STTR) so they can dramatically increase probability of a win. They can also use the report to evaluate a business viability of their research before they decide to spin a company.