With a career spanning both the corporate sector and over a decade of running my own business, I bring a unique blend of practical, first-hand experience in navigating fear, uncertainty, and high-stakes decision-making. My journey has been shaped not only by managing teams, markets, and unpredictable challenges in real-world business environments, but also by my work as an interdisciplinary researcher focused on the intersection of neuroscience and psychology.
My PhD research culminated in the development of the Theory of Fear—a framework for understanding how leaders make decisions under uncertainty. This dual lens of academic insight and entrepreneurial experience enables me to bridge theory and practice, offering grounded perspectives on leadership, risk, and decision dynamics in complex environments.
My mission is to help individuals and leaders break free from fear-driven limitations. I work with clients to cultivate mental clarity, build unshakeable confidence , enhance decision-making capabilities , and develop the resilience needed to thrive under pressure , leading to more fulfilling lives and impactful careers.