Entrepreneur, Skilled Mobile Product Manager, with extensive experience in leading Mobile and Social Media Product Development and Go-to-Market strategies, focused on Mobile Commerce and Payments space.
I can help you expand your ecommerce offerings into mobile and social commerce. I have been in the e/m/s-commerce space for 7+ years helping startups and global companies plan their product and platform strategy.
I have started 3 tech companies and have consulted with several other startups. I can help you clearly define the Product/Market Fit, Building a Growth Strategies, acquiring new customers, and how to target specific market segments for digital products.
It is very difficult to get funding for an app that has not launched yet (there are some exception of course). Your potential investor does not know whether the app has a market or not. Besides most savvy investors are not looking for a product, they are looking for a business to invest in. You have to remember that a single app does not make a company. So, it is better to think in terms of how the company will established and grow its market share. It is better to confirm a product-market fit and gain traction within your target market before asking for funding. This has two advantages: Investor has confidence that app will do well in the marketplace and the company has a future, also you as an entrepreneur you can retain more equity in your app/company.
Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?
I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have conducted so far. You can be upfront with them and let them know that you are still doing customer development especially on those two segments.
Another process is to use the 5 why approach to find the pain points.
I have worked in global Financial Services industry for over 7 years with specific focus on mobile payments. I have helped several companies navigate through some of the issues you have questions about and others that you didn't mention but should be on your list like cost, currency support, integration, etc.
I am happy to help.
I would also explore the stated need to allow company employees to use their corporate login. How critical is this to your solution? Could you launch without the integration? Have customers asked for the integration?
There are plenty of b2b SaaS solutions that don't offer this type of integration for variety of reasons. As a startup, you don't have the luxury to go down this rabbit hole if your solution is not dependent on it. Focus on your core solution and integration can be added later.
I would say travel industry experts first. Based on what you have described, it sounds like you need to figure out what the market segment within the packaged travel/tourism industry that can benefit from your product. Then look at your competition in that market segment and see how they sell their product. Once you have a good understanding of these, you should then be able to figure out whether licensing is the right way to go or if there are other alternate models.
All the best.
Well, hopefully you have analytics embedded in your app. That should also give you an idea of how many users are real vs spammers. Also, what sections of your apps are being used more often. It is not too late to add the analytics to your app.
These are two big topics and a lot has been said about these on the internet. So, I will focus on few key points. In order to gain traction, you have to do some marketing. However, marketing has to be targeted towards early adopters and influencers. To attract them, your app has to be unique, engaging and solve one problem very well. Focus on getting your first 100 users from this group. Other things you can do is to reach out to various newsletters and blogs, fine tune the app store optimization for your app, make your app easy to share.
As for generating revenue, there are several models as well like ad-supported free app, freemium, in-app purchase, add-ons or cross sell. You have to think through which one makes most sense for your app. And none of these models work, if you don't have enough active/paying users. So, in early days, you have to focus on growth and expect to not make money for some time.
Think of it from your prospects point of view too. If I have to sign up just to read a blog post, I will not. So, putting a pop up here is not a good idea. Also, I might already be a customer just coming to learn more about your product. Do you really want leads that are not well qualified? Because that is what you will get as there will be visitors who might not be right customers for your product. Instead why not build some other content like whitepapers, video, presentation, etc. that a prospect might be willing to sign up for. That will give you better qualified leads.
I help B2B clients build their product marketing strategies. Happy to chat if you have more questions.
Marketing to large companies is a team sport. You cannot expect to just target the decision maker and convert them. You need to really understand how enterprises make purchase decisions and also that you have diverse groups of stakeholders, from the end users, to IT, to Finance to Purchasing to the Decision Maker, to market and convince. So if your marketing strategy is just to target the decision maker, you will fail. What you need is to have a credible story for each of the constituents and reach out to them and help them build a business case as to why they should go with your product/service. Only then would you be successful in reaching the decision makers.
Dilip played a pivotal role in the transition of the work offshore. He was always on top of things and engaged all functions involved in the transition seamlessly. In my experience, Dilip has a superior eye for detail and great hindsight which to me was the winning combination. He is very accommodating and is open to recommendations. Above all this his temperament in a pressure situation is worth commending.
Dilip is both a stretegic thinker and detailed oriented at executing. He is a great manager, mentor, leader and team player. He is goal-oriented and forms strong partnerships to deliver projects successfully.
Dilip was the first consultant I worked with to get my mobile app business started. He has up-to-date knowledge of the mobile applications industry and was instrumental in helping me form a better relationship with the software developer I chose. He also brought objective expertise to the development process as well as helped me in evaluating the developer's work at various stages of the project. I highly recommend Dilip for his knowledge and expertise in the mobile development field, considering that it is very difficult to find qualified people with the required skills.
Dilip was an exceptional team member. He was very well organized, strategic in his approach and leadership and was always willing to roll up his sleves to get initiatives completed on-time - - even with constrained resources. If I came back to Wamu, I would only do so if I could work with him again!
Dilip helped us out with a short programming assignment. His work was excellent and he met all our deadlines. We were very happy with his work.
Dilip was hired at Visa Inc to support the GCCS Re-engineering Program. This program was comprised of a number of business critical contact center and telephony infrastructure projects, each of which had aggressive schedules. The program was very successful and Dilip made significant contributions to its success through both his strong technical skills and his project management capabilities. Following the completion of the program, Dilip continued to work at Visa managing a number of projects across a broad spectrum of technologies. And it is this very combination of technical skills and project management capability, combined with a strong and independent work ethic, that makes Dilip such a tremendous resource. Given the above, it should come as no surprise that I highly recommend Dilip Dan.
It's my pleasure to give recommendation to Dilip Dand. Dilip has the unique ability to keep track of "all of the little things" and will actively follow-up to their resolution. I hope I get to work with Dilip again.
Dilip is an exceptional talent. He has deep project management and IT process knowledge and knows how to apply it in a pragmatic way. Dilip also has a strong work ethic and is very enjoyable to work with.