Canadian Entrepreneur. Bootstrapped AquaMobile across the United States & Canada. Expertise in building multi-national corporations, bootstrapping, efficiency hacks, virtual teams and online marketing. Kellogg MBA. Former Bain Consultant.
Since 2010 I've bootstrapped AquaMobile from being a tiny company in Toronto, Canada into the largest at home swim instruction company operating coast to coast across the United States and Canada managing hundreds of instructors and thousands of clients and locations. I've used many tech hacks along the way to create efficiencies, save money and scale the business. Also developed custom e-commerce platform to manage the complex logistics required to run AquaMobile.
Since 2010 I've bootstrapped AquaMobile from being a tiny company in Toronto, Canada into the largest at home swim instruction company operating coast to coast across the United States and Canada managing hundreds of instructors and thousands of clients and locations.
I've done this by mastering SEO and GoogleAd Words, as this is our main source of new customers. I have many techniques and tips to share to keep your cost per click (CPC) low, turn your clicks into conversions, analyzing you data to continually make improvements to your SEM efforts. I can also share how to rank higher in the search engines using organic (non-paid) methods.
Since I'm a bootstrapper, I keep cost efficiencies in mind while explaining as i've seen many inexperienced start ups waste money and not get the results they were hoping for.
To save money while starting out, I did everything from incorporating, setting up trademarks, testing/implementing/managing online & offline marketing campaigns, using WordPress and Drupal, working with developers, setting up CRM - the list goes on and on. I've used many tech hacks along the way to create efficiencies, save money and scale the business. Also developed custom e-commerce platform to manage the complex logistics required to run AquaMobile.
