My experience has been ranging at its beginnings from International relations and Business development consulting, Foreign Direct Investments and startups consulting in multicultural contexts (France, Thailand, India, Mexico, Germany...). As I had the opportunity to learn from a broad array of industries (arts, aeronautics, security, insurances, filmmaking, beverages, tourism) I have also been given the chance to work directly with Foreign affairs departments in France and then Thailand.
My following 8-years experience in Mexico consisted first of 2 years coordinating and assess a group of investors (Ex Nafin directors, Chambers of commerce presidents, Deputies, CEOs) to revamp the aeronautic industry in Mexico as well as attracting foreign investments to launch innovative European concepts and tropicalize them.
Following to the latter experience I moved back to the private sector and worked for the Board of Directors at the Leading Neuromarketing company in Mexico where I tried to diversify its applications and bring more social projects through an Innovative business model. This was for me the opportunity to get real-time view of the subject that I feared for a while that would be used in a distortive way among the Marketing industry.
Since the last 5 years I had the opportunity to transform my experiences and invest most of my time in Entertainment industries; Filmmaking, advertising, fashion industry consulting, producing, storytelling, screenwriting (series, commercials) Neuromarketing, and Wellness in both France and Mexico.
As my career slowly shifted to more artistic horizons it mostly enabled me to create my own "hybrid formula" and since I am now able to bring together my marketing abilities and transfer them in more artistic settings. And vice versa when it comes to bringing consulting in Multinationals, (ie: define the ADN of a company through tools normally used in screenwriting and storytelling to reveal a more solid and coherent personality to the brand subtext).
I, therefore, look forward to being facing the next project that will once again enable me to resort to a whole array of tools and together discover new ways to become avant-garde and stay away from traditional paths.
To illustrate my philosophy; the Sociologist Seth Godin who introduced the Linchpin term has been influencing my work:
“Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”
