$4.17/min

Marketing & Innovation Strategy

New Arrival
Created 12 years ago in Technology / Innovation

Having done Product Development for 2 of the Fortune 100, and led several product launches, I understand the problems often faced by marketeers in developing and launching innovative products. I can also help with market research methodologies to test for product-concept fit, cannibalization by existing products, product quality, customer satisfaction, post-launch success of marketing initiatives etc.

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