I help business scale up by applying data to product and marketing.
Founder @ Mr Wolf → Sustainable growth for venture-backed startups. https://fantasticmrwolf.com
Previously, employee #1 @ YoyoWallet, and spent time at @Seedcamp and @Paypal.
I apply data to email marketing, end to end. Currently run email ops for CloudApp as Head of Growth. If you need advice on retention marketing (email and push), best practices, recommendations on tools, a glance at your setup, figuring out why a campaign isn't performing, or hookups to some great copywriters... that's me.
I do data infrastructure for startups. That means establishing the product's KPIs, figuring out HOW we will track the right numbers, and working with engineering on IMPLEMENTING a nice, clean, organised data and analytics setup.
Segment, Mixpanel, Branch and Customer.io are my bread and butter. If you want advice, tips or have questions about this area, i'm your guy.
First employee @ Yoyo Wallet. We grew it to the largest open-loop mobile wallet in Europe.
As part of that i not only got to know the space inside out, but i ran into every roadblock a mobile payments / loyalty / high street consumer proposition you can think of, and found ways around them.
Am also investor in TransferWise and Seecamp (heavy skew towards FinTech). If you're looking for an overview on the European Fintech and mobile wallet space or advice for your own company, i'll do my best to help or connect you with the right people.