Web designer, social justice writer/speaker @A Black Man's Love. Founder/CTO @BreauxCapital. Author of Million Dollar Scholar. NYC | ATL
I have built two companies, Million Dollar Scholar and BREAUX Capital, which acquired their first customers with a $0 marketing budget to begin with. When you are bootstrapping a company, every dollar counts. So they very best strategy you can employ is one where you can generate early revenue without spending on customer acquisition. I will provide you with the specific strategies I employed to successfully acquire these customers as well as help you move through any unique issues you have with getting your first few customers on a limited budget.
My first job out of college was the CEO of a startup I founded while on campus. Coming from a background of poverty and being the first in my family to attended college, I had to develop a serious strategy around how to build a viable company swiftly without outside capital. I will provide you the various strategies I employed to build my company and acquire non-dilutive (no equity exchanged) capital.
The company I build straight out of college was a for-profit social enterprise. There are various conflicts and issues that are unique to entrepreneurs who wish to create impact in the world while also building a profitable and investable startup. I will provide you the strategies that I employed to ensure my company did not have to sacrifice impacting lives for a scalable and profitable business model. I will also answer any unique questions you have about issues related to building a social enterprise, especially one that looks to generate profits and impact simultaneously.
The reality is that young Black entrepreneurs face challenges that often go unspoken. The experience is so taboo, that the issues are only talked about behind closed doors. Well, keeping this dialogue private does not assist anyone. I will assist you in navigating these challenges and setting yourself up for success despite any discrimination or mistreatment you have experienced or that may come your way as well as help you identify ways to buffer yourself from the types of issues that may pop up.
Finding your first team member if you have founded a company by yourself is, in many ways, the most important decision you will make in the process of building a company. It is something you want to get right the very first time. I will assist you in understanding some best practices around adding your first team member or securing a cofounder as well as help you understand how to divide equity fairly between your team.