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Clarity

David Erickson - e-Strategist

Greater Minneapolis-St. Paul Area

18 years experience in media, advertising, public relations, marketing and strategic communications, with an emphasis on Internet marketing. I've run my own agency, directed the online marketing department of another, and currently serve as an independent consultant, speaker & expert source for media. Expertise in SEO, Reputation Management, Social Media, Video Marketing, Blogging, Media Relations, Expert Positioning & Web Analytics, Co-host weekly Beyond Social Media podcast.

$2.50/min

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8 Reviews

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Social Media Blogging Digital Strategy Online Marketing Strategy Content Marketing Google Analytics Search Engine Optimization (SEO) Online Reputation Management Blogger Relations Online Video Marketing

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Search Engine Optimization (SEO)

I was optimizing content to be found in search engines before Google, when Yahoo! was the default "search engine" in the Netscape browser.

I have conducted countless search engine optimization campaigns and projects for brands large and small, local and national, for Web content, images or video.

I frequently speak on the subject and serve as an expert source for media.

http://www.slideshare.net/estrategy/search-behavior-search-engine-optimization

Online Reputation Management

I have worked with both individuals and brands to help address unflattering online content that has damaged their reputation, hindered job prospects and business opportunities, or tainted a brand image.

I bring to bear my 20 years of experience in crafting and executing online communication strategies, public and media relations, content development & marketing, online branding & expert positioning, social media marketing and search engine optimization in helping to address online criticism.

http://www.youtube.com/watch?v=BEaphoEVvIU

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Reviews 8

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Reviews

David and I worked as partners since 1998, his leading edge thinking and insight on all things online are top of class. Our partnership in MN-Politics.com, and at Politics in Minnesota have been highly rewarding. Dave's strategies and delivery on public affairs, consumer marketing, and social media are highly regarded by his clients, peers and the media. His is a frequently quoted expert on social media and internet marketing.

Blois Olson Source: LinkedIn

David is one of the most brilliant people I've had the pleasure of working with. He is hands down the top expert I've ever met on emerging communications technologies, Web 2.0, social media, etc., and he has a rare ability to relate these concepts in ways which are easy to understand and apply.

Jason Sprenger Source: LinkedIn

I had the great pleasure of working with Dave as I was starting out my career at Tunheim Partners. He is literally a one-man digital marketing department, with expertise in everything from SEO and search strategy to social media and content marketing. Dave has a voracious appetite for learning the ins-and-outs of all kinds of new media tools, which in turn made him an invaluable teacher and sage advice giver when I wanted to learn about latest trends or tools. Quite frankly, Dave puts myself and fellow member of the "Internet Generation" to shame compared with his depth of knowledge and eagerness to share and teach others.

Mitch Anderson Source: LinkedIn

I came to David with an idea for an online shopping guide. I knew nothing of CMS, or web hosting or...anything technical. David didn't care much about shopping...and yet he got it--exactly what I was trying to do. He realized my dream building AliShops.com from scratch. He convinced me to start a companion blog, which ended up being the big traffic driver he said it would. He suggested social media strategy....before Twitter was a factor. And long after the initial website was up and running, David was still fielding my questions and crisises at all hours of the day--always patient, always knowledgable, always excited to help me grow. The website did become profitable, and I was able to take with me to mspmag.com. I could not have done it without David!

Allison Kaplan Source: LinkedIn

David is a true expert in social and emerging media. Always looking for what's next and, more importantly, how it could affect our clients. He was, and is, a mentor and someone that I look to for advice, trends and help on social media tools and website development. It was an absolute honor to work with David and I can't quantify how much I learned from him.

Kristin Lenander Source: LinkedIn

David knows his stuff and did some wonderful presentations for us on social networking and search engine marketing that were very energetic and informative. David does a brilliant job of seeing what is on the horizon with technology, then he plays with it and by the time I'm asking about a tool he has already used it and can clearly breakdown the pros and cons for me.

private private Source: LinkedIn

David is a web pro. Very smart cat!

Rory Thomas O'Neill Source: LinkedIn

David and I presented on a panel discussing social networking. David has fresh and energizing ideas. He is an expert on emerging techonologies and I would highly recommend his expertise in any setting. If you need to take your business to the next level, David can help.

April Kelly Source: LinkedIn

Member since July 2013