Forget Balance... Aim for Work-Life Synergy
Long hours, stress, and complete dissatisfaction. Difficult bosses and failed personal relationships. We convince ourselves that all that is just temporary - and necessary. A rite of passage. We tell ourselves that is a sacrifice, and we are just doing it until we have enough money, get promoted, or reach whatever goal that justifies staying at a job we hate. And we hope for "balance" that just seems impossible to achieve.
Well, there's no such thing as work-life balance.
Picture a see saw swing. On one side sits your personal life - your significant other, family, kids, social activities, and your dreams. On the other, your career - you job, responsibilities, training, and aspirations.
Each side swings up and down and you have no control of how strong one will shoot up forcing the other to soften the blow - or hit your ass on the ground.
You're constantly swinging up and down de on how much
Balance implies that when one needs a little bit more, the other
I left a comfortable corporate career to create
We all question our choices from time to time.
I am a versatile and resourceful professional with 10+ years of experience in strategic brand marketing and communications.
My expertise stems from an accomplished corporate career built on developing and executing complex, multidimensional communication strategies for global organizations in the engineering and petrochemical sectors.
As a business coach, I use the power of branding to help entrepreneurs and executives achieve work-life synergy by aligning their personal goals with business objectives.