Founder of Oakland based Piedmont Avenue Consulting (www.PiedmontAve.com) through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. Advising restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs on how to get better results from brand awareness, lead generation, and customer loyalty initiatives. Dr. Mitroff leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. David is also a sought after speaker on a wide range of topics from Social Media to peak performance. Through his consulting, lectures, trainings, and keynotes David Mitroff, Ph.D. (www.DavidMitroff.com) has educated more than 15,000 business owners.