Marketing Tech Stack Strategy & Selection

Created 4 years ago in Sales & Marketing / Other

The volume of marketing technology today has exploded with an endless number of confusing and overlapping products. How do you pick the right one? Pick wrong and you could be stuck with a hefty monthly fee delivering nothing, The secret is picking the right tool, at the right stage of your company, setting your success criteria early, and sticking with it. I can help from experience.