Food, automotive, hospitality, music, entertainment are a few of the categories in which I have been successful. Love problem solving and kicking the competitions ass. If you are willing to do the work, we can move mountains.
Developed brand positioning and executions for many large and small concerns. Be unique, be relevant, be profitable
Was this covered in the letter of intent? If this is the first draft, it should be able to be negotiated, but realize that the valuation should change, based on a reduction of assets included in the sale. Be prepared to extend the negotiation period by possibly quite a bit of time, or a rejection. This is why it is so important to review all aspects in detail early in the discussions. Good luck. Do you have a good business lawyer on your team? The accountant is good for financial review, but a lawyer is needed to protect your interests.