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Clarity

Davide B

I help companies develop stories that advance business goals (drive demand, accelerate sales cycles, hire & retain better, raise $$ etc.)

Professionally, I've worn 3 hats: tech startup founder & CEO (Fleisure, app picked several times by Apple Italy among "best new apps"); former reporter (WSJ, AFP); advisor to companies of all sizes.

Bi-national US/Italy, fluent also in French.

$4.17/min

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Inbound Marketing Product Strategy Executive Coaching Marketing Strategy Content Marketing Storytelling Product Marketing Content Strategy Positioning Branding & Identity

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Naming a Product or Company

A great name resonates with your audience even before they know about your company or product allowing you –as Seth Godin puts it– to "pour meaning" into it. A great name is memorable and allows your customers to easily find you.

I can guide you through the complex process of finding a great name for your product, pulling together your ideas about brand and identity, methodically organizing your thought process, and helping you generate new ideas with an eye towards SEO and domain name availability.

I have named apps, websites, other digital products, books, retreat centers, as well as helped develop titles for academic papers & conferences.

Say What? Creating Content That Resonates With Your Audience & Drives Demand

Hi. I help companies create content that leverages their internal expertise and connects them with the conversations already happening among their target audience.

This may mean defining the scope and theme of a blog, an identity & tone for your social media presence, a topic to explore in a newsletter, or developing posts & articles as a guest contributor.

I am a former journalist (WSJ, AFP, Business Insider & more) who has helped clients develop entire publications, published op-eds, and themes for blogs or newsletters that helped companies achieve business goals.

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Member since April 2017