Managing Marketing Technology strategy & innovation for a global retail company, including SEO strategy, advanced analytics, CRM & Media audience activation, with a data-driven approach
We have to say it: SEO is an area which is constantly changing. Google is continuosly releasing new updates on its core algorithm, new technologies are coming to the market in a distruptive way, like ChatGPT and, most important, customers' habits are changing like never before. As SEO experts, our goal is to make sure that search intents are correctly managed, across all properties, search engines and websites, thanks to a correct use of the best MarTech technologies.
