Overhauled online marketing for SaaS business (legal/accounting). Implemented branched logic marketing automation for free-trial users. Enhanced analytics reporting to link revenue-generation to marketing programs. Metrics: Total conversions improved 52%. PPC conversion rate improved 185% (2.01% to 3.69%).
Led a team of six to develop digital marketing campaigns for leading healthcare website. Tactics include search engine marketing (PPC and retargeting), search engine optimization (SEO), email marketing, content marketing, public relations, webinars and social media. Aggregate monthly PPC budget of $40,000. Metrics: generated more than 3,600 sales leads that converted to $4.8M of customer LTV.
Built a SEM program for a national chain of executive conference centers. Metrics: Achieved and maintained #1 organic keyword search engine ranking for 7 out of 10 target keywords for more than 4 years. Achieved 149% increase in total sales leads, with an average 57% decrease in CAC.
Created integrated PR and IR program that supported a successful corporate turnaround and a "deep-value" small cap firm: Retained 22 of top 25 shareholders while attracting 36 new institutional holders as company’s story evolved. Market capitalization increased 400%; daily share volume increased from 50K to 500K.