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Creating Content Marketing Orgs: Who to Hire & Org Design
Created 8 years ago in Business / Getting Started

People are the most valuable assets a company has. But in today's rapidly changing media landscape where storytelling, content marketing, brand publications, and social media command centers power and monitor the heartbeat of the customer, brands require special skillsets and people with all kinds of backgrounds. Understand how content marketing organizations can be setup, the different models, roles, and people to hire.
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David Beebe
New York
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Beebe inspires, educates, and strategically and creatively advises brands, marketers, and organizations how to change their marketing strategies to think consumer first, transform marketing from a cost-center to a revenue center, act like a media company, and how content marketing, influencer marketing, and story-driven content can win the hearts, minds, and wallets of next generation consumers. Featured by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner Beebe is passionate about the power of brand storytelling. Transform your brand today at https://davidbeebe.com
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