Podcasts are becoming an incredible promotional tool today, but there is a process to find the ones that will give you a solid ROI. At Podcast Interview Experts, I recently booked a real estate investor client, who was promoting his book, onto a popular real estate podcast that had over 1 million downloads in less than a year. My client's podcast episode registered over 10,000 downloads its first day of release which allowed him to receive as he puts it, a "flurry of book sales." In addition, he's now meeting the podcast host at an investor summit at sea where highly profitable real estate connections might occur.
This all doesn't happen if the process to research and find the right relevant podcast then properly pitch that client isn't followed.
Since 2008, I've been booking high profile interviews such as Beyonce Knowles, Jamie Foxx, Seth Godin, Barbara Corcoran and others in various media platforms including podcast shows.
I use those skills today to help book entrepreneurs onto the best podcasts that can give them great publicity and sales leads.
Once you know the formula, the benefits to you are...
-Having a trusted template that you or your staff member can use over and over to book yourself onto industry relevant podcasts that will give you ROI
-The confidence to approach any podcast for an appearance opportunity and how to main future podcast host relationships even if they say no to your request right now
-The time-saving flexibility of using this formula with not having to cold call anyone - EVER