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Expertise
MenuWhat Branding Really Means When Building Your Startup
Created 10 years ago in Business / Getting Started
As the co-founder of The Brandery (www.brandery.org), I have spent the last 5+ years helping startups to treat their brand as something more than just a logo. Whether you are just starting out or starting to scale your company, you need to invest energy in understanding branding.
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Dave Knox
Cincinnati, OH
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Chief Marketing Officer at Rockfish. Co-Founder of The Brandery & Vine St Ventures. Former P&G Digital Marketing Leader. Connector of brands and startups
Reviews (14)
Really helpful and insightful advice!
Source: Clarity Marcus Taylor Nov 21, 2020Incredible advice! Dave - thank you so much!
Source: Clarity Tommy Griffith Jan 4, 2018Thanks for the call! Gained a lot of valuable insight.
Source: Clarity Bryan Carlin Oct 23, 2017Dave was great! Concise and professional. Highly recommended.
Source: Clarity Mike Chang Jun 30, 2015This is the second time Dave helped us refine the positioning statement for our brand. He comes to the meetings well prepared. And he is very generous and open about his experience and knowledge. His advice was very well suited for a fast growth business like ours in the consumer product space.
Source: Clarity Cadence Watch Co. Mar 10, 2015Dave gave us 15 minutes of his time to help us with the re-positioning of our brand. In just 15 minutes he was able to give us a new way of thinking of the re-positioning that can deliver exponential growth to our brand. He also gave us a reference to a book that will help us in the process. In essence, Dave delivered 2 hours of wisdom in just 15 minutes, and saved us a at least a week of going down the wrong path.
Source: Clarity Cadence Watch Co. Feb 18, 2015Had a great call with Dave. For anyone looking to get a better understanding of the incubator/accelerator space -- Dave is your man. He gave me a step by step roadmap for getting into a top accelerator. Very sincere, practical and actionable advice. I'll be calling him again in several weeks.
Source: Clarity Sedarius Tekara Perrotta Feb 17, 2015Dave is probably one of the best digital strategists in the game. Whether you're a startup or CMO looking for that next great piece of advice, Dave is spot on.
He's also one of the most connected guys on the face of the planet, and is quick to help however he can. A lot of people talk the talk, Dave goes leaps and bounds beyond to make sure you're successful.
If you have a chance to get on his radar, definitely make sure you do.
Source: Clarity Nick Cromydas Jan 20, 2015Dave is a social media expert and innovator. I first encountered him whie he was at Procter and Gamble in which he was innovating the use of social data and intelligence for several P&G Consumer brands. Dave is a leader and ahead of the curve, capable of helping startups or Fortune 100 brands succeed.
Source: LinkedIn Peter Denton Jan 19, 2015Dave is one those unique thinkers who can balance creative and analytical thinking with a heavy dose of digital saavy. He's not scared to push the boundries and always has a fresh perspective on anything branding related. Plus, he's just a good guy.
Source: LinkedIn Paul Jankowski Jan 19, 2015the startups.com platform
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