Darshan has had an enormous impact in advertising, marketing, and media. Some of the movements he has created include building Performance Marketing programs at companies such as Google and Conde Nast. He has delivered strategies to media conglomerates like Viacom and has helped them build new monetizable experiences for their core consumers. Most importantly, Darshan has the capacity to drive true strategic growth and has already impacted the industry more than most people of his caliber accomplish in their entire career. He has also helped publications such as WSJ and Bloomberg Media stay relevant to their clients by repositioning their offerings and even guiding editorial strategy.