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Expertise
MenuCreating a Brand Purpose - Why Do You Exist?
Created 8 years ago in Business / Getting Started
In a time when customer expectations are drastically increasing, we now expect brands to stand for something, beyond profit, sales or their product.
Customers will buy your project or service because they like what you stand for a business. This brand purpose is the single most important element to get right when communicating to both customers and staff.
This vision and reason to exist inspires, and sets a clear picture to what you're trying to achieve, and how you're a force for good. I've help numerous brands explore and craft clear communications around "WHY" they exist. This is a powerful message, and one that resonates with multiple stakeholders.
If you'd like to really define and articulate what your brands brings, and the WHY behind it all (as often you already know, but refinement is key) - get in touch and we can explore on a call, with the goal to refine and wordsmith, to ensure that this building block is robust as it will aid future business growth.
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Dan Neale
London
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I have over 15 years experience in PR and digital marketing working with some of the worlds largest and most recognised brands. In 2013 I setup PR, Social & Digital agency Alfred. Communications From launching Amazon’s corporate social media activity in the UK to helping the likes of Oatly, Nespresso and Mars develop communications programmes that drive results. At Alfred we have won numerous awards for our work, with a key focus on delivering against goals and objectives, Expert areas include: Communications strategy and planning, messaging, crisis management, social media strategy, public relations, social media technology, and media buying/planning for social media (e.g. FacebookMeta, Twitter, YouTube, Google etc.) Agency Leadership Tapping into the things learnt from growing a business that started with zero funding, and fuelled solely by overconfidence, self belief and a PO number from our first client - I am offering practical consultancy to help others that at the early stage of growth, with the various practical things that add value to an agency business. Examples include: - Financial forecasting, management, setting operating KPIs and managing commercial performance (as often at the early stage we don’t have a FD, and knowing your numbers and what they mean as an MD or founder is imperative for success) - Setting up tools to manage finance, new business pipelines (to give you insight and data into why you win or don't’) along with team and HR platforms that support culture and drive efficiencies - Implementing timesheets to track utilisation and servicing to understand pressure points - New business and business development strategies - from growing inbound leads, through to proactive prospecting - Having difficult client conversations, when you need to push back, ask for more budget or address issues - Leadership development and mindset - Culture development to create a great place to work - Participating in industry certifications such as PRCA CMS, and going through the B orp journey - General troubleshooting from client issues, to business decisions
Reviews (7)
I had so many great ideas I could barely keep up. Dan is a true expert in PR, digital marketing and more.
Source: Clarity Kess Eburu Mar 13, 2016Once again Dan has provided excellent advice!
Source: Clarity Krista Johnson Jan 12, 2016Excellent quality. Helpful perspective.
Source: Clarity Krista Johnson Nov 3, 2015Dan was very insightful and helpful with his expertise in digital and social marketing techniques and tactics.
Source: Clarity Robb Miller Apr 20, 2015Dan stands out for the lengths he'll go to get the job done well for his clients. His commitment is backed up with a sound understanding of how to amplify his clients' message by the best means possible.
Source: LinkedIn Aalia Walker Feb 13, 2015I've worked with Dan on a number of clients and various projects and always value his input and opinion. His knowledge in the digital sphere is amazing. Even running strategies past him on clients we don't work together on. I know I'm about to embark on a great campaign for clients when collaborating with Dan. The guy simply knows what he talking about.
Source: LinkedIn Vincent Haywood Feb 13, 2015Dan is a truly exceptional Digital guy. He's really bright, and I'm sure is on his way to being a senior account handler or planner in digital. I can't recommend him highly enough.
Source: LinkedIn Adam Price Feb 3, 2015the startups.com platform
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