Brand Strategy & Development

Created 2 years ago in Business / Branding

I have led strategic business growth and increased brand awareness, content engagement, and sales by double-digits at large multinational Fortune 500 companies, mid size enterprises, and late stage startups.
* launched new brand platforms,
* directed partner co-marketing strategy,
* managed multi-million dollar mass advertising budgets,
* built an internal agency team to strategically move creative budgets in-house and reduce contract costs,
* streamlined headcount and implemented new management systems, and
* oversaw the creation of award winning brand advertising content for video, print, digital, social, web, TV/CTV, podcasts, and OOH.