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Clarity

Curt Prins

San Francisco, CA

I've been within the mobile and mobile marketing industry since 2009 (http://curtprins.com). I've seen more than my share of companies create apps that no one wanted and miss-use mobile tools at great expense to their budgets and customer loyalty.

(Mobile apps can provide great value, but there's a wealth of other tools to explore first.)

If you're not sure if or where to invest, a quick with me can ease your mind and likely save you a lot of heartaches and $$$.

$3.33/min

7 Calls

9 Reviews

29 minutes
Avg. call

Mobile Apps Mobile Marketing Mobile Strategy Mobile Technology SMS Marketing

Call me to talk about

Mobile-Optimize Your Email

Over 63% of email is now viewed on mobile devices. If yours isn't optimized for them, you've likely seen increases in unsubscribe rates and decrease in performance.

I've helped many brands overcome this hurdle and return to email marketing success. Call me, and I can help you.

Mobile Strategy

Know where to start has little to do with the technology and more to do with your company's and customers' needs.

Let's work on getting you on the right path.

Mobile App Ideation

Over 70% of apps are not used more than 3x.

Most companies likely don't need an app, initially. Those who do need to focus on user needs over their own. I can help you zero in on consumer pain instead of the latest bright and shiny technology.

Answers 2
Reviews 9

Answers

Curt Prins answered

What tools to send push notifications and in-app messages do you use? Which engagement type works better?

How long is a piece of string?

There are tons of different mobile messaging platforms available--some basic and others with steep learning curves. It all depends on what you need and what your budget can handle. Parse, Mixpanel and Urban Airship are the big ones, but there many niche players for gaming, retail, etc..

If you're a newbie, stick with a platform that offers an SDK instead of hard coding it yourself. This is the fastest way with the shortest learning curve, and many offer free trials and educational resources.

As for format, in-app and push messaging have their roles and one is not better than the other. For example, a weather app might issue a push every morning at 7am, and then offer in-app messaging for specific details and advertising offers. They each have their place. You should also not overlook email and text messaging, which are hugely effective at reviving lapsed users.

So it all depends on what you need. Stick with 3rd party services and experiment. Let me know if you have any further questions.

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App Development

Mobile Marketing

User Engagement

Curt Prins answered

I want to create a new wearable/portable healthcare device. What area of medicine should I focus on?

Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility.

Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.

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Healthcare Information Technology

Healthcare

Medicine

Reviews

Very helpful and straightforward.

Eric Santos Source: Clarity

Curt provided me with solid answers to my questions. I will call on him again.

Michael Hartrich Source: Clarity

Curt was extremely helpful steering me in the right direction and focus on how and what works in this business. Highly recommended

Sam El-Hage Source: Clarity

With a 15-minute discussion, Curt help us resolve product positioning that had perplexed us for four years.

Scott Lombard Source: LinkedIn

Curt did a great job for us as the business development manager for KC Associates that had responsibility for us at RemotePipes. He worked hard to make sure that we were taken care of and that the projects progressed on schedule and on budget. I very much appreciated his efforts!

Doug Bonestroo Source: LinkedIn

As part of the core team of Project Skyway together building Minnesota's first tech accelerator from scratch, I'm pumped to be working (and continuing to work with) Curt. The man knows his stuff and he's generous with his expertise and relationships. Any business or group that is committed to being remarkable is lucky to have Curt involved. Hire him or woo him at any cost. The ROI is there.

Casey Allen Source: LinkedIn

One of the things that I dig most about Curt is his unmatched ability to cut through the BS, get to the core of a problem and devise an innovative solution. He is incredibly adept at turning ambiguous strategy into actionable tactics.

His no-nonsense approach along with his vast experience in marketing, business development, strategy, management consulting and various entrepreneurial endeavors make him a fantastic mentor, a valuable asset to any group and someone I am proud to call a friend

Darren Cox Source: LinkedIn

Curt and I met through the vibrant Minnesota interactive scene, and I've been fortunate to work with him and District 202 on naming/logo development, brand strategy and communications. Curt is always well prepared and facilitates and offers useful feedback. It's a pleasure working with Curt and his team! He brings great passion and productive insight to every engagement.

Tim Brunelle Source: LinkedIn

Curt recruited me to volunteer on a marketing committee he managed and directed during his time at the St. Paul JCC. I was impressed by his organizational skills, volunteer management and versatility when coordinating communications projects. Since that time, I also have volunteered with a teen organization he directs. I've found that he adds panache, excitement and flawless event execution to any program with which he's involved.

Olivia Herstein Source: LinkedIn

Member since January 2015